Judges pick Future 5 Awards shortlist for public vote

Will it be EDF Energy lighting up the London Eye during the Olympics? Or Paddy Power's notorious sky-tweeting? Or even a live broadcast of hair transplant surgery?

Chair of judges: Claire Beale
Chair of judges: Claire Beale

The judges of the Brand Republic Future 5 Awards, a project to highlight the most experimental marketing campaigns, have chosen a 15-strong shortlist.

‘What unites many on our shortlist is the creation of something – whether it be an event or a more multi-channel piece of activity – that succeeds in attracting consumer attention because of its originality,’ said Claire Beale, brand editor of PRWeek’s sister title Marketing and chair of the Future 5 judges. ‘This year’s Future 5 proves that this is the era of content marketing.’

The winners of the five categories – The Big Idea, Data & Planning, Audience Participation, Brand Collaboration and Tech Innovation – will be revealed in Marketing and on the awards website in November. The initiative has been created in conjunction with the Octopus Group.

Voting is now open to readers: to read entries, view associated films and make your selections go to Brandrepublic.com/future5. Follow the voting on Twitter with the hashtag #future5awards

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