The campaign by Transport for London, the Olympic Delivery Authority and M&C Saatchi PR has been shortlisted in four categories – Best Integrated Campaign; Marketing Communications, Business; Marketing Communications, Consumer (over £100k); and Insight, Research and Strategy.
Unity, for its #ReverseRiots campaign for charity vInspired, and Dynamo for its 3Doodler Kickstarter campaign, followed closely behind, each gaining nominations in three categories.
Also battling it out for the coveted In-House Team of the Year award are Cancer Research UK, Channel 4, EE, Shelter and Telefonica UK (O2).
Hundreds of entries have been whittled down in the judging process to produce a shortlist of 75 campaigns and 26 agencies nominated in 24 award categories.
The winners will be announced on 22 October in a glittering ceremony at London's Grosvenor House.