Munro & Forster and Claremont partner for careers service brief

The National Careers Service has handed a major six-figure campaign brief to Munro & Forster and Claremont.

On call: Former skills minister John Hayes launches the careers service
On call: Former skills minister John Hayes launches the careers service

PRWeek understands that the work, thought to be worth in excess of £250,000, is the first to be awarded through the Government’s new high-value comms roster.

It will see Munro & Forster and its partner Claremont overseeing a three-month PR drive for the organisation to last for the rest of the summer.

Launched last year, the NCS was created as part of the Government’s agenda to kick-start the economy and boost employment by giving job advice to adults and young people.

Joe Billington, director of the National Careers Service, said: ‘The agencies will deliver comms activity including the National Careers Service summer roadshow.

‘They will also manage media and social media campaigns, as well as working alongside our in-house team on long-term strategy and messaging development.’

Munro & Forster partnered with Claremont as part of a successful attempt to get on to the Government’s roster for work worth more than £100,000, which includes five other agencies and launched in February.

The pairing is believed to be the first winner of a brief through the roster, with reports of others looking at expanding capacity to meet the demands of anticipated tender opportunities.

Last summer, the National Careers Service roadshow toured a number of UK cities offering advice on getting a job.

However, the Government’s efforts to boost employment were hit by media criticism when it emerged recently that the vast majority of 1.2 million people placed on its Work Programme had not found jobs.

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