Rayment will lead the group’s external and internal comms across Aegis UK business, which includes media planning and buying agencies Carat and Vizeum, digital agency Isobar and out-of-home agency Posterscope.
She moves to the new positon from Isobar, where she spent five years in various roles, most recently as comms director, and oversaw the rebrand of the London-based agency from glue Isobar.
Reporting to Aegis’ global director of comms Louise Evans and UK chief marketing officer Cormac Loughran, Rayment takes over from Joe Rudkin, who is heading to data marketing firm Dunnhumby, the company behind Tesco’s Clubcard.
Commenting on her move, Rayment said: ‘It’s been an incredibly rewarding five years with Isobar and I’m thrilled to have the opportunity to continue my Aegis journey as part of the global communications team, at such an exciting time for the group.’
Japanese marketing services network Dentsu finalised a £3.2bn takeover of Aegis, now operating as Aegis media, in March this year.