Ogilvy enlists creative chief Robin Lacey to lead content practice

Ogilvy PR has recruited Robin Lacey as the overall director of its content practice.

Lacey: Joins Ogilvy in creative role
Lacey: Joins Ogilvy in creative role

He joins the agency from game development production company PLA Studios, where he held the same role.

Lacey will oversee the agency’s UK content team as it develops new material across mobile, gaming and social media platforms for clients such as Confused.com.

The new role reports to Ogilvy’s managing partner of digital and content, Michael Darragh. It has been created as part of Ogilvy’s growth plans for content creation, as the agency looks to meet increasing client demand for integrated brand comms across earned and owned media.

Darragh claimed that Ogilvy’s content team had trebled in size over the past year. It comprises strategists, creative directors and in-house content producers specialising in traditional, social and mobile media.

In February, Ogilvy hired Freud Communications’ creative directors, Alex Wood and Mat Rawlins, to work within the content team.  

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