Bwin's former payment service Kalixa hires CCgroup for PR drive

Kalixa, a new payment service recently separated from online gaming giant Bwin, is ramping up its PR activity to take on rivals, such as PayPal.

Online payments: Kalixa (Credit: thinkstock)
Online payments: Kalixa (Credit: thinkstock)

The company, which offers products that enable consumers to make online and mobile payments to businesses, has engaged CCgroup as its first corporate and b2b agency.

CCgroup will act as the lead agency on the year-long global brief, with assistance from its partners in the GlobalCom PR network.

The three-way pitch for the business was overseen by Danielle Stroud, who joined Kalixa in April as head of marketing and comms.

Stroud was previously MasterCard’s business leader for issuer marketing for the UK and Ireland.

She said: ‘I joined with a brief to rebrand Bwin’s internal payments division and get it ready for a big open- market push, raising awareness that we are out there in the payments industry as a potential partner.’

Stroud added that the company’s prepaid credit card, Kalixa Pay, would be handled by CCgroup’s sister agency Escapade PR. 

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