TVC Group

TVC Group can boast a tremendous 2012, chiefly thanks to its sale to The Economist Group in March and its involvement with the Red Bull Stratos event, which saw Austrian skydiver Felix Baumgartner perform the world's first supersonic skydive, travelling 24 miles back to the Earth's surface in free fall in ten minutes flat.

Adam Clyne: Commercial director at TVC Group
Adam Clyne: Commercial director at TVC Group

Fee income: £6,500,000 Growth: 20% Staff: 47 Position in Top 150: 34

Adam Clyne, commercial director at TVC, says the Red Bull event was the agency's PR highlight of the year. 'We had worked on the project for quite a few years and were a key part of the event on a global basis,' he says.

In addition to helping set stratospheric world records, the agency worked with clients on a series of sporting briefs, including British Gas on its sponsorship of British Swimming and Aviva's sponsorship of UK Athletics.

It also supported some of the official sponsors of the London 2012 Olympics - Eurostar, Atos, Coca-Cola and Lloyds TSB.

Its sale to The Economist Group enabled the agency to open its first international office in New York last September.

Clyne says TVC's new owner has a lot of offices around the globe, which has spurred more global work for the agency. It is something the agency plans to expand in 2013.

Clyne points to the agency's continued 'hard work and big ideas' and its understanding of content. 'Brands are coming to us as a result of our understanding of how to create multi-format branded content that works across owned, social, broadcast and news channels,' he says.

2012 at a glance

Three best campaigns: Red Bull Stratos; the activity carried out for Olympic sponsors; the preparation for a Jaguar Land Rover campaign featuring Daniel Craig in New York, which went live at the start of 2013

Significant hires: Not many in 2012, but this year the agency has already expanded the team to 55 staff, hiring Paul Lucas, former managing partner at Citizen Brando as board director

Predicted fee income for 2013: Growth of 15 to 20 per cent this financial year

Plans for the year ahead: To expand its team in New York, building deeper relationships with global clients and new US clients; explore opening a third office in Europe to service its luxury client portfolio; continue to integrate the business into the wider Economist Group

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