Norfolk’s Breckland Council has put out a tender for an integrated PR and marketing brief as it seeks to promote the Grants4Growth scheme.
The scheme is to be rolled out across various other areas including Cambridgeshire, Hertfordshire and the Midlands, and offers capital funding opportunities to SMEs through local enterprise partnerships.
Dan Cox, senior economic development officer at Breckland Council, said: ‘The focus will be on the role that grants have in helping the growth of firms. We want to raise awareness and are looking for SMEs who have that appetite for growth and investment.
‘As well as guidance on how best to reach those businesses, we also want to build a brand element around our work.’
The council is on the hunt for one agency that can offer both PR and marketing expertise, but is open to the idea of the agency sub-contracting elements of the brief. A key part of the work would be to emphasise the importance of sustainable growth.
The 21-month brief is part of the wider, £8.5m Grants4Growth project, which runs for two years and is a result of a successful bid to the European Regional Development Fund.