The price-comparison business has asked several PR and experiential agencies for credentials and is in the process of putting together a shortlist. The pitch will take place in the next couple of months and is being handled through AAR. It will be the first time MoneySupermarket.com has undertaken experiential activity.
Susannah Clark, head of PR at MoneySupermarket.com, said the brand was ‘always looking for new ways to reach households and use additional channels to help consumers save money’.
Clark stressed that the brand’s relationships with Lansons, which handles comms for all MoneySupermarket products, and Brands-2Life, which handles comms for its TravelSupermarket sub-brand, were unaffected by the search.
The firm launched the latest of its adverts using the strapline ‘You’re so Money-Supermarket’ at the start of the year, promising to make consumers feel ‘epic’ when they use the price comparison service.
While MoneySupermarket adds to its comms arsenal, its rival Confused.com has unleashed a multimillion-pound repositioning campaign introducing a new brand character, Brian the Robot, to better engage with consumers and align its above- and below-the-line marketing.
Confused.com moved its retained consumer work from Cake to Ogilvy last month in order to boost its position in the consumer and lifestyle sectors over the next three years .
Meanwhile, Comparethemarket.com, best known for its meerkat character Aleksandr Orlov, moved its PR work last month from Good Relations to Freud Communications without a pitch.
GoCompare.com has also sought headlines by ‘preventing’ its longstanding operatic mascot, Gio Compario, from singing in its adverts.