Motion capture tech firm Vicon turns to Red Lorry Yellow Lorry

Vicon, the motion capture company behind the film character animations in Iron Man and The Avengers, has chosen Red Lorry Yellow Lorry for PR duties in the UK and the US.

Vicon: Motion capture technology
Vicon: Motion capture technology

The agency will begin promoting Vicon at computer graphics and interactive technology show SIGGRAPH, held in California in July, where it will launch its latest facial capture and tracking system technology.

The initial campaign is part of an integrated brief to build the corporate brand and position the technology firm as a leader in the field of motion capture technology. Red Lorry Yellow Lorry will work on traditional and digital PR, with a focus on social media to bring the company’s innovations to life.

Activity will target the life sciences and engineering sectors as well as the media and entertainment sectors around its work in films and computer games, which include Call of Duty and Halo.

Off-screen, the firm’s technology provides expertise to medical practitioners helping to rehabilitate soldiers and offers analysis of effective design within the aerospace and car industries.

Clients include Electronic Arts, the University of Pennsylvania, Ford and NASA.

Red Lorry Yellow Lorry picked up the brief after a three-way pitch from the incumbent, US agency Raz PR.

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