CIPR to invest after 2012 report shows third year of profitability

The CIPR is embarking on an investment programme after three years of austerity, CEO Jane Wilson has revealed as its annual report showed further membership growth.

Jane Wilson: Overseeing new investment
Jane Wilson: Overseeing new investment

The 2012 report revealed that total membership was up 13 per cent and the amount of paying members up four per cent.

Following reforms last year, student membership climbed by 259 per cent. Student membership is free for those on CIPR-recognised courses.

Wilson, who is due to step down later this year, pointed to a third year of profitability since 2009, when the institute lost £700,000. A retained surplus of £226,000 took its total reserves to £679,000.

She said: ‘Having had a difficult financial position when I came into this role, my job was to ensure robust financial management and grow our reserves so we could invest in the future, such as in technology. This year will see the beginning of that process of starting to re-invest.’ 

Wilson highlighted the development of digital resources, including spending on a customer relationship management system, as a key part of this.

‘This will allow members to dictate what content they get and the digital work will go right through the organisation, revolutionising how we are able to work,’ she added.

The report also revealed that those holding Member (MCIPR) grade increased as a proportion of the total membership from approximately 60 per cent to 80 per cent.

This followed changes to the membership structure in 2011 that saw CIPR Member status given to those with more than two years' professional experience, rather than the previous ten-year requirement.

A new customer service survey included in the report showed 63 per cent of members rated the CIPR's overall service as good or very good.

Last week, CIPR members voted for Ketchum Pleon’s Stephen Waddington to be president-elect.

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