Campaigns case study: Caribbean islands force VAT U-turn

After a period of political and economic instability, the UK Government wanted British overseas territory the Turks and Caicos Islands (TCI) to restore financial order. Last year, with minimal consultation, the Government announced proposals to introduce VAT at 11 per cent in the Caribbean islands. The TCI business community mobilised and called in Media House to help persuade the Government to shelve its levy.