Huawei calls in W Communications for UK consumer PR

Chinese mobile phone maker Huawei has awarded W Communications its retained UK consumer PR account.

Huawei: W Communications brief
Huawei: W Communications brief

The agency will run a comms campaign across Huawei's entire device business, and is expected to play a key role in the launch next month of the Ascend P2 handset.

W won the work after a pitch in which incumbent FleishmanHillard, declined to compete after winning a global brief for Samsung.

Huawei marketing director Jill Cooper praised the creativity of W's pitch ideas and added the agency would be contributing to a Huawei drive to become 'a top three smartphone brand by 2015'.

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