The venture will support Hotwire’s existing US and international clients, as well as competing for new business.
Hotwire CEO Brendon Craigie said: ‘New York and San Francisco are two of the major tech hubs in the US. To meet the demands of businesses it’s important to have a presence on the ground, from a client services perspective and to reach influencers.
‘The new office doubles the opportunity for Hotwire to grow and doubles the service we are able to offer clients.’
The office launches with five staff led by Hotwire London’s associate director Annette Leach, who will report to US managing director Leslie Campisi.
Hotwire entered the US at the end of 2011 with a New York office that now numbers 15 staff. San Francisco had previously been served by a ‘satellite office’ with one member of staff.
Campisi added: ‘There is a gap in the market between the local boutiques and large, multinational agencies that exists in San Francisco. Opening our doors on the West Coast means Hotwire can now introduce a compelling alternative to prospective clients caught between these two less-than-ideal options.
‘Our reception in New York has been very positive. We’re looking forward to continuing the momentum in San Francisco over the coming months and years.’