Icecreamists founder Matt O'Connor launches PR consultancy

The founder of The Icecreamists and Fathers4Justice has launched his own PR agency, Agitator Consultancy.

Matt O'Connor: Has launched his own PR agency
Matt O'Connor: Has launched his own PR agency
Matt O’Connor is behind PR stunts including the creation of Baby Gaga breast milk ice cream for The Icecreamists and a Fathers4Justice protester dressed at Batman scaling Buckingham Palace.

Agitator is working for controversial ice cream brand Antonio Federici, which O’Connor created in 2009. It has had ads banned for offending the beliefs of Roman Catholics.

The work includes producing a new PR and marketing campaign for the brand in Waitrose, which will start at the end of May.

O’Connor said: ‘I have often been asked why, with a track record in high profile PR, I don’t set up a consultancy. We will now be offering clients the same attention-grabbing ideas and exciting outcomes that will continue to bend the rules of our universe.’

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