MEDIA: Political staff appointed

Two flagship political programmes - LWT's Jonathan Dimbleby and BBC

Radio 5 Live's Sunday Service - this week made senior editorial

appointments.



LWT has promoted David Sayer to editor of its Sunday lunchtime interview

and analysis programme, with a mandate to make it 'more accessible' to

the public.



The former deputy editor replaces David Mapstone, who has left to pursue

a directing carrer starting with Drivers from Hell for ITV1.



Sayer ruled out immediate radical format changes, but hinted at gradual

developments in the coming months: 'There are always a number of ideas

we're looking at to take the programme forward - it's the nature of

shows such as Jonathan Dimbleby. From the first show it has evolved into

having more than one guest and using the audience in different ways, and

this process will continue.'



He added that the perceived apathy towards political output and

processes would be addressed: 'Last year's election showed that the

public was turned off by politics and politicians, and our task is to

make it more accessible.



We have as broad a demographic as any political show and we want to take

on viewers across the board.'



Meanwhile Radio 5 Live has appointed Jo Green, producer of GMTV's Sunday

programme, as producer of Sunday Service. He joins producers Kate

Johnson and Simon Hollis on the irreverent politics and media round-up,

co-presented by PRWeek columnist Charlie Whelan.



The station is also looking for its first, dedicated political

correspondent as part of a drive to make the subject accessible to

listeners. Head of news Ceri Thomas said: 'There is a conscious effort

to keep trying to do politics differently and we have reached the stage

where we need our own correspondent. The tone, style and choice of

stories - and the way they are made relevant to the audience - is

absolutely crucial.'



The newly-created role will sit within the BBC political unit at

Millbank.



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