INTERNATIONAL: Two P&G remits go to Ketchum's Shanghai office

SHANGHAI: Ketchum Newscan's Shanghai office has fought off rivals

in competitive pitches for two separate Proctor & Gamble consumer

product accounts: Safeguard soap and fine fragrance division brands

Hugo, Hugo Boss and Georgio Beverly Hills.

The year-long PR programme for Safeguard will kick off in April,

according to Ketchum's Shanghai office vice-president, Alice Lue.

'It will be a two-fold consumer education programme concentrating on

educating the media and, in turn, getting the media to educate consumers

about hygiene and what products can bring specific hygiene benefits,'

she said.

The campaign will be a joint effort between Ketchum's Beijing, Shanghai

and Guangzhou offices, led by Lue and by Ketchum's Beijing general

manager, Marianne Friese.

The awareness-building programme for P&G's fine fragrances will roll out

in Shanghai, Beijing and Guangzhou.

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