INTERNATIONAL: McDonald's hosts agency repitch as Octagon 'resigns'

HONG KONG: McDonald's is set to repitch its Hong Kong PR account

following Octagon Prism's surprise resignation after working closely

with the fast food giant for the past three years.

Octagon account director, Genevieve Hilton, said: 'It was a business

decision and it was our own decision to resign.'

Hilton said Octagon had handled external and internal PR work for

McDonald's, including marketing and communications, promotional support

and cause-related marketing for the chain's McCharity programme.

The consultancy also acted in the role of McDonald's Hong Kong corporate

communications representative.

While McDonald's was not available for comment on the Octagon account,

it did not rule out the possibility of working with the consultancy in


McDonald's spokesperson Doris Chung said a new PR consultancy would be

appointed within weeks.

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