INTERNATIONAL: Edelman/Cantor Fitzgerald part ways

NEW YORK: The US operations of Edelman PR Worldwide and Cantor

Fitzgerald - the company that lost 700 employees in the 11 September

attack on the World Trade Center - have ended their relationship.

Both firms said original comms goals were met, and then altered by 11


Edelman, which was instrumental in guiding Cantor's communications in

the days immediately after the terrorist attacks, had previously

provided financial PR support to Cantor and subsidiary eSpeed.

After the attacks, Cantor created a separate account with Dan Klores

Communications to reach out to families of Cantor employees who were


That account is unaffected.

Amy Nauiokas, director of marketing and communications for eSpeed and

Cantor, said she will continue to use Edelman in Europe and Asia, but

will hire consultants from Thomson Financial on a project basis for US

analyst and investor relations.

Nauiokas is also rebuilding her department - of her nine-strong

marketing staff, four were killed on 11 September.

'Edelman was amazing prior to the tragedy and in the after-event,' said

Nauiokas. 'They created a grief centre, focused our crisis

communications efforts and were there around the clock, and for that I'm

incredibly grateful.'

Edelman Financial general manager Hollis Rafkin-Sax said she is proud

she participated in the company's achievements: 'Today eSpeed is the

clear leader, and Edelman is pleased to have played a part in that


Two-year incumbent Edelman formulated and ran a three-point recovery

communications plan for Cantor following 11 September.

The campaign centred around raising awareness of the Cantor Fitzgerald

Relief Fund, reassurances for families from CEO Howard Lutnick, and

promoting Cantor's ongoing business story.

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