NEW YORK: The US operations of Edelman PR Worldwide and Cantor
Fitzgerald - the company that lost 700 employees in the 11 September
attack on the World Trade Center - have ended their relationship.
Both firms said original comms goals were met, and then altered by 11
Edelman, which was instrumental in guiding Cantor's communications in
the days immediately after the terrorist attacks, had previously
provided financial PR support to Cantor and subsidiary eSpeed.
After the attacks, Cantor created a separate account with Dan Klores
Communications to reach out to families of Cantor employees who were
That account is unaffected.
Amy Nauiokas, director of marketing and communications for eSpeed and
Cantor, said she will continue to use Edelman in Europe and Asia, but
will hire consultants from Thomson Financial on a project basis for US
analyst and investor relations.
Nauiokas is also rebuilding her department - of her nine-strong
marketing staff, four were killed on 11 September.
'Edelman was amazing prior to the tragedy and in the after-event,' said
Nauiokas. 'They created a grief centre, focused our crisis
communications efforts and were there around the clock, and for that I'm
Edelman Financial general manager Hollis Rafkin-Sax said she is proud
she participated in the company's achievements: 'Today eSpeed is the
clear leader, and Edelman is pleased to have played a part in that
Two-year incumbent Edelman formulated and ran a three-point recovery
communications plan for Cantor following 11 September.
The campaign centred around raising awareness of the Cantor Fitzgerald
Relief Fund, reassurances for families from CEO Howard Lutnick, and
promoting Cantor's ongoing business story.