NEW YORK: The Nasdaq Stock Market has hired Bethany Sherman to
handle its public relations on a global basis.
She takes the role of senior vice-president of corporate communications
and will lead Nasdaq's worldwide PR, media relations and employee
Sherman reports to Denise Benou Stires, executive vice-president of
global marketing and investor services, and replaces Andrew MacMillan in
Nasdaq is also understood to be on the verge of hiring Paul Warburg,
formerly vice-president of investor relations at 24/7 Media, as IR
Nasdaq declined to confirm or deny the rumours.
It is believed Nasdaq is looking to boost its IR capabilities following
its announcement last April to go public.
As well as being the second stock exchange in the US, Nasdaq has a
presence in Europe, Japan and Canada.
In terms of volume, it trades more shares in a day than the New York
However, Sherman is joining at a difficult time for the company.
The darling of investors during the dot.com boom, the Nasdaq composite
index peaked at a high of 5046.86 points on 3 September 2000.
This week it was worth almost 1893 points, buffeted by the dot.com bust,
the economic downturn and the terrorist attacks on September.
Last year also saw a significant downturn in the number of companies
making IPOs and a rise in those being delisted.
However, the exchange did score a PR coup last September, when Michael
Jackson, the self-declared King of Pop, was drafted in to ring the
Sherman joins Nasdaq from Middleberg Euro RSCG, a financial PR agency in
New York, where she worked on clients including Reuters and