PUBLIC SECT0R BRIEFS: Jewish Association of Business Ethics appoints Primal PR

JEWISH BODY: The Jewish Association of Business Ethics has

appointed Primal PR. The agency is tasked with boosting the

organisation's profile within the private sector and schools. Primal MD

Ivor Peters heads the account and reports to JABE director Lorraine

Spector. Prinmal's work includes promoting JABE's Money and Morals

campaign to communicate the ideas of CSR to secondary school pupils.

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