The World Gold Council is driving a global PR campaign to boost
investment in gold.
The body, which represents gold producers, has drafted in Capital
Communications, the London-based financial PR arm of Manning Selvage &
Lee, to develop and implement the comms offensive.
The WGC has briefed Capital to market the benefits of institutional
investment in gold and to crank up communication with potential
investors and advisers.
Capital, which won the business after a competitive pitch, said it will
target individuals and institutional investors. The campaign will
include financial PR, IR and marketing.
Capital director Richard Campbell leads the account, reporting to WGC
institutional investment MD Rob Weinberg. Capital will use the MS&L
network for implementation, with support from New York-based MS&L senior
V-P Rich Simonelli.
Edelman PR Worldwide continues to handle the WGC's brand PR, having
secured a five-year global contract 12 months ago (PRWeek, 16 February