GCI London this week boosted its internal comms and change
management offering by forging a strategic alliance with niche
The Grey-owned network has decided against a stock swap with the
internal comms specialist, which was founded late last year by MD Dik
Instead a client-sharing deal, that comes into effect this week, has
been agreed. It will be overseen at GCI by London CEO Sue Ryan and at
BeAsYouSay by Veenman.
Veenman, whose agency name challenges clients to back words with
actions, was MD of internal comms firm Smythe Doward Lambert for a year
until April 2000.
Veenman's two agency partners, directors Neil Melvin and Gavin
Fen-Smith, were also formerly at SDL as senior consultants.