Oracle PR review begins with in-house restructure

Software giant Oracle is holding an internal and external global

comms review that could affect up to 100 in-house staff and its roster

of agencies.

The firm, founded in 1977 by high-profile entrepreneur Larry Ellison, is

restructuring its in-house PR operations with a view to creating an

'integrated communications network'.

The in-house reshuffle is the first step in a process that will lead to

a full worldwide review of agency relationships.

In the UK and Europe, the review could affect retained incumbent Bite

Communications, which handles UK PR, and Weber Shandwick across


Oracle EMEA V-P of corporate comms Gaye Hudson said: 'Everything is

being assessed. We are building a world-class PR team, a combination of

agency and internal resources.'

The changes follow the appointment of worldwide corporate comms V-P

James Finn. He said he is not ruling out the possibility of hiring a

firm to handle one global PR account.

Oracle does not have a US agency of record since parting ways with

Applied Communications last year.

New York-based Geduldig & Ferguson has been helping Oracle carry out an

internal audit of its strategic comms.

Oracle said it aims to create a higher level of collaboration and

consistency in messaging among its global offices. It has between 75 and

100 global comms staff. In the UK and Europe, there is a team of around

ten dedicated PROs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.