Software giant Oracle is holding an internal and external global
comms review that could affect up to 100 in-house staff and its roster
The firm, founded in 1977 by high-profile entrepreneur Larry Ellison, is
restructuring its in-house PR operations with a view to creating an
'integrated communications network'.
The in-house reshuffle is the first step in a process that will lead to
a full worldwide review of agency relationships.
In the UK and Europe, the review could affect retained incumbent Bite
Communications, which handles UK PR, and Weber Shandwick across
Oracle EMEA V-P of corporate comms Gaye Hudson said: 'Everything is
being assessed. We are building a world-class PR team, a combination of
agency and internal resources.'
The changes follow the appointment of worldwide corporate comms V-P
James Finn. He said he is not ruling out the possibility of hiring a
firm to handle one global PR account.
Oracle does not have a US agency of record since parting ways with
Applied Communications last year.
New York-based Geduldig & Ferguson has been helping Oracle carry out an
internal audit of its strategic comms.
Oracle said it aims to create a higher level of collaboration and
consistency in messaging among its global offices. It has between 75 and
100 global comms staff. In the UK and Europe, there is a team of around
ten dedicated PROs.