Oracle PR review begins with in-house restructure

Software giant Oracle is holding an internal and external global

comms review that could affect up to 100 in-house staff and its roster

of agencies.

The firm, founded in 1977 by high-profile entrepreneur Larry Ellison, is

restructuring its in-house PR operations with a view to creating an

'integrated communications network'.

The in-house reshuffle is the first step in a process that will lead to

a full worldwide review of agency relationships.

In the UK and Europe, the review could affect retained incumbent Bite

Communications, which handles UK PR, and Weber Shandwick across


Oracle EMEA V-P of corporate comms Gaye Hudson said: 'Everything is

being assessed. We are building a world-class PR team, a combination of

agency and internal resources.'

The changes follow the appointment of worldwide corporate comms V-P

James Finn. He said he is not ruling out the possibility of hiring a

firm to handle one global PR account.

Oracle does not have a US agency of record since parting ways with

Applied Communications last year.

New York-based Geduldig & Ferguson has been helping Oracle carry out an

internal audit of its strategic comms.

Oracle said it aims to create a higher level of collaboration and

consistency in messaging among its global offices. It has between 75 and

100 global comms staff. In the UK and Europe, there is a team of around

ten dedicated PROs.

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