Britain's hope takes on sports start-up Pitch PR

Britain's brightest hope of a Winter Olympics gold medal, Alex

Coomber, has taken on sports start-up Pitch PR to handle her media

relations. The 27-year-old is looking to become the first Briton to win

a Winter Olympics gold since Jane Torvill and Christopher Dean in 1984,

when the Olympics start this weekend. Coomber is world number one in

bobsleigh-style event, the Skeleton, in which competitors propel

themselves downhill at speeds of around 80 mph on a four-foot sled with

no brakes. Pitch PR was founded last year by former Freud Communications

director Henry Chappell, aimed at handling media relations and

sponsorship for sports-related clients.

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