Electronics giant Panasonic is pitching consumer PR work for the
launch of an integrated digital TV system.
PR manager Mahafrid Jamooji said the firm was looking to take on
external support for the launch to complement its in-house team.
She refused to disclose how many agencies had been approached to pitch,
or details of the brief, but a decision on the chosen agency is expected
Of the decision to turn to external help for this launch, Jamooji said:
'All our PR is normally handled in-house. From time to time we outsource
some elements of projects. It is not as if we are handing over a
retained brief to one agency - we are just looking for someone to assist
us on an ad hoc basis.'
Jamooji said Panasonic was 'looking for someone to provide information
to the public about the product around the time of its launch.'
Panasonic plans two further high-profile launches this year, with the
introduction of a combined digital video camera, MP3 player and voice
recorder, as well as a combined MP3 and portable video player. No
details on the PR handling for either product are yet available.
Last month Panasonic vowed to target women with its marketing efforts,
in recognition of the burgeoning unisex market for electrical goods.