The M&A PR advisory market is showing few signs of recovering to
2000's highs, despite early optimism the sector was in line for a
Deal Watch figures for the PR M&A market, provided exclusively for
PRWeek by corporate finance information service Zephus, reveal Brunswick
scooped first place with £8.9bn worth of deals - up £1.7bn
on December last year, but nearly £6bn down on November 2001.
The agency handled some of last month's biggest deals, including its
ongoing PR battle on behalf of P&O Princess Cruises to fight off an
unsolicited, but increased, bid from Carnival Corporation, advised by
rival Financial Dynamics.
But last month's top UK deal by value went to Citigate Dewe Rogerson,
advising client the National Grid Group on the completion of its £6.1bn takeover of New York utility Niagara Mohawk Holdings, first
announced in May 2000.
The deal helped Citigate move up one place in the table to second.
FD - the subject of much speculation following last month's departure of
Nick Miles and Hugh Morrison from Cordiant's umbrella financial PR brand
BCI - secured third place, advising on more deals than any other City PR
firm last month.
The firm handled 16 deals worth £4.9bn.
Finsbury moved up to fourth, largely through its work for European
broadcaster RTL Group, which sold further stakes to Bertelsmann.
Bell Pottinger Financial climbed four places to rank fifth, advising
troubled telecoms client Marconi on its sale of Marconi Data Systems to
US engineering conglomerate Danaher Corporation.
While some in the industry are optimistic that the UK M&A market will
improve, IPR Corporate and Financial Group president Richard Pollen said
growth would continue to be slow.
'I don't think the market will return to the highs of 1999 and 2000.
Consolidation over the next year will lead to M&A work, but in sectors,
such as technology, food and financial services,' he said.
DEAL WATCH JANUARY 2002 RANKING
Ranking Financial PR Company No of Deals Deal Value
1 Brunswick 12 8.88
2 Citigate Dewe Rogerson 6 6.17
3 Financial Dynamics 16 4.94
4 Finsbury 3 1.35
5 Bell Pottinger Financial 3 0.29
6 Smithfield Financial 3 0.28
7 Tulchan Communications 1 0.27
8 Weber Shandwick Square Mile 11 0.18
9 GCI Financial 3 0.17
10 The Maitland Consultancy 6 0.16
Source: Zephus Corporate Finance Knowledge (www.zephus.com)