Mobile phone giant mmO2 has launched a hunt for a public affairs
agency, its first since spinning off from BT last November.
Briefs have already been sent out and presentations are expected to take
place within weeks, according to mmO2 head of public affairs Richard
Brown, who is co-ordinating the search.
The brief has informed agencies that, 'while we have some form of legacy
from being a part of BT, mmO2 is effectively a start-up with
considerable scope to drive forward an agenda that is distinctive and
The agency is expected to provide crisis management support and
political monitoring in Westminster, the devolved assemblies and EU
institutions as well as information on developments in Germany, The
Netherlands and Ireland - the other territories where the firm has
It is also expected to help lobbying efforts surrounding the
Communications Bill. The legislation, due to become law next year, is to
create a comms superegulator, Ofcom.
This week mmO2 announced it was slashing its workforce by 20 per cent,
with the UK being hardest hit. The British arm is expected to lose 1,400
jobs over the next financial year.