mmO2 begins hunt for PA agency

Mobile phone giant mmO2 has launched a hunt for a public affairs

agency, its first since spinning off from BT last November.

Briefs have already been sent out and presentations are expected to take

place within weeks, according to mmO2 head of public affairs Richard

Brown, who is co-ordinating the search.

The brief has informed agencies that, 'while we have some form of legacy

from being a part of BT, mmO2 is effectively a start-up with

considerable scope to drive forward an agenda that is distinctive and


The agency is expected to provide crisis management support and

political monitoring in Westminster, the devolved assemblies and EU

institutions as well as information on developments in Germany, The

Netherlands and Ireland - the other territories where the firm has

mobile operators.

It is also expected to help lobbying efforts surrounding the

Communications Bill. The legislation, due to become law next year, is to

create a comms superegulator, Ofcom.

This week mmO2 announced it was slashing its workforce by 20 per cent,

with the UK being hardest hit. The British arm is expected to lose 1,400

jobs over the next financial year.

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