Science and engineering giant AEA Technology has outsourced almost
its entire PR function to Bell Pottinger, at a cost of more than £1m in the next two years.
AEA, privatised in 1996, has slashed in-house PR jobs over the past two
years as part of a group-wide overhaul, leaving just four PR staff.
The group has now outsourced its PR to Bell Pottinger, which will handle
all internal and external comms, financial PR, IR, brand positioning,
and key events and in-house publications.
Bell Pottinger has worked with AEA for a decade, most recently on a
project basis. It will work alongside the firm's in-house team, led by
executive director Andrew McCree.
At Bell Pottinger, the account will be led by senior consultant Mark
'There has been a major restructuring over the past few years, reducing
the numbers of divisions from 22 to two core units,' he said. 'We will,
with Andrew, over time review the whole of the firm's communications
needs as it reaches its final shape.'
Herbert's five-strong team will receive input from agency CEO Kevin
Murray, who was AEA corporate affairs director until 1996.