DoH bypasses COI to set up agency roster

The Department of Health is to create its first PR agency roster to

handle more than £500,000 worth of government campaigns.

Following in the footsteps of the Department for Education and Skills,

which has its own eight-strong roster, the DoH has decided to cement its

policy of bypassing the Central Office of Information's PR procurement


DoH communications team leader David Horton said: 'For a number of years

we have not used the COI in hiring external PR support. We felt it was

best to choose for ourselves because of the specialist work in health.

This roster tidies that up.'

The DoH will continue to use the COI to procure above-the-line marketing


The roster is expected to be around 11 strong. Work will be solely for

health promotion campaigns.

Around £600,000 was spent on external PR support last year and

this year's figure, which is yet to be finalised, is expected to be


Campaigns for the year are expected to cover cigarette smoking, teenage

pregnancy and mental health awareness.

A DoH spokesman ruled out the possibility of rostered agencies being

involved in campaigns to smooth through the Government's policy of

increasing private sector involvement in healthcare.

'That will be handled by our own media unit,' Horton added.

The setting up of the roster is project managed by communications team

leader Fiona Samson and agencies have until 27 February to apply.

COI corporate PR manager Janice O'Reilly said the DoH's decision to

follow the DfES did not indicate the service would veer away from PR


Meanwhile, the COI was this week assured of its own long-term future by

the Cabinet Office, which has completed a five-yearly review of the


That review will also see COI chief executive Carol Fisher take on an

additional role as chief adviser on marketing communications to Number

10 director of communications and strategy Alastair Campbell. She is

specifically briefed to find ways to cut campaign costs.

Leader, p8.

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