MEDIA: Creating Beautiful Homes set to launch

IPC is to launch an upmarket magazine on 7 February for people

wanting practical advice about renovating homes.

Creating Beautiful Homes, which will initially be quarterly, is aimed at

'young traditionalists' who want to create a home that has 'period

appeal with a contemporary touch', according to the publisher.

Launch editor Sara Pate, who was previously Ideal Homes art director,

said: 'We believe there is a move towards people wanting a more timeless

look. We have had the modern phase, now people want a traditional look

that will last.

'We also had a gap in our portfolio as County Homes has moved very

country from being quite traditional. At the same time, Emap's Period

Living is very restorational, we are a renovation title with a lot of

practical advice on products,' she added.

Pates said the magazine would have a broad appeal but would be aimed at

35 to 55- year-olds.

The magazine will be a sister title to the monthly 25 Beautiful Homes

title, which has been a success for the publisher.

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