Two of the broadsheets' financial heavy-hitters are to launch
regular editorial products on major issues in the financial sector.
The Financial Times next week puts out FTfm, a weekly supplement for the
fund management industry, while The Daily Telegraph is producing a
bi-monthly title dedicated to personal finance issues.
The FT's idea, to turn the spotlight on fund management and the
performance of funds, has been prompted by what it sees as a widening
interest in the process of investment.
Simon Targett, FTfm editor and former FT investment correspondent, said:
'The breadth of the coverage necessarily means it is not just for the
narrow fund management community. It is intended to reach beyond the
professional investor. Fund managers have a wider influence over the way
companies are run.'
Ethical investment would be a key issue, he added. PROs will be crucial
in providing access to key players, he said. 'We are opening our doors
to ideas and we want to be people-focused. We are looking for good
interviews, talking to people who run asset management houses and
We will not be writing about individual product launches but we will be
pulling together strands to make stories.'
The supplement will be distributed with the paper each Monday.
Meanwhile, Telegraph journalists are producing content for The Daily
Telegraph Your Money magazine, launched this week. Produced in
association with the consumer arm of PRWeek's publisher, Haymarket, it
will target a 'financially astute' audience keen to make the most of its
money. The editor is Ian Cowie, who also edits The Daily Telegraph's
Your Money section.
Elsewhere in the Telegraph group, the paper's Saturday Magazine this
week announced the replacement of editor Emma Soames.
Michelle Lavery, the editorial director of Harper's Bazaar in New York,
will take up the post when Soames leaves to edit Saga group's lifestyle