MEDIA: Financial products debut

Two of the broadsheets' financial heavy-hitters are to launch

regular editorial products on major issues in the financial sector.

The Financial Times next week puts out FTfm, a weekly supplement for the

fund management industry, while The Daily Telegraph is producing a

bi-monthly title dedicated to personal finance issues.

The FT's idea, to turn the spotlight on fund management and the

performance of funds, has been prompted by what it sees as a widening

interest in the process of investment.

Simon Targett, FTfm editor and former FT investment correspondent, said:

'The breadth of the coverage necessarily means it is not just for the

narrow fund management community. It is intended to reach beyond the

professional investor. Fund managers have a wider influence over the way

companies are run.'

Ethical investment would be a key issue, he added. PROs will be crucial

in providing access to key players, he said. 'We are opening our doors

to ideas and we want to be people-focused. We are looking for good

interviews, talking to people who run asset management houses and

investment funds.

We will not be writing about individual product launches but we will be

pulling together strands to make stories.'

The supplement will be distributed with the paper each Monday.

Meanwhile, Telegraph journalists are producing content for The Daily

Telegraph Your Money magazine, launched this week. Produced in

association with the consumer arm of PRWeek's publisher, Haymarket, it

will target a 'financially astute' audience keen to make the most of its

money. The editor is Ian Cowie, who also edits The Daily Telegraph's

Your Money section.

Elsewhere in the Telegraph group, the paper's Saturday Magazine this

week announced the replacement of editor Emma Soames.

Michelle Lavery, the editorial director of Harper's Bazaar in New York,

will take up the post when Soames leaves to edit Saga group's lifestyle


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