Video app VideofyMe hands UK launch brief to Deliberate PR

Swedish social video app VideofyMe has handed a brief to Deliberate PR to launch the service in the UK.

VideofyMe: Video editing and distribution app
VideofyMe: Video editing and distribution app

Deliberate will handle media relations for the free video app, generating coverage across consumer, business and technology media when it officially launches in the UK in May.

The app, which has 580,000 users in Scandinavia, gives users the ability to create and edit high quality short videos to share with other users and across social media.

The agency will also build VideofyMe’s strategic partnerships with brands in the UK and develop collaborations to showcase the app. VideofyMe has carried advertising from Nokia, Samsung, P&G and Ikea, and the app has established partnerships with blogging platforms such as WordPress and Tumblr.

VideofyMe founder Robert Mellberg said: ‘We are excited to bring VideofyMe to an international audience. It offers the ideal user interface for smartphone video. It's a free and easy-to-use editing tool, allowing everyone to capture and create beautiful videos that document the best and most interesting moments of life.

‘Deliberate PR has a track record for devising exactly the type of left-field and imaginative news angles that are right for VideofyMe, and we are excited to see the results of its work and the videos created by our new British users.’

Launched in Sweden in 2010 by Mellberg and Oskar Glauser, it is now used by 35 per cent of the country's population aged 15-34, while 170,000 videos are shared every month.

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