East of England RDA snubs local firms

The East of England Development Agency has upset local PR firms by

awarding part of an integrated marketing contract to promote the region

to Newcastle-based Bradley O'Mahoney.

The award of the contract to promote the East of England as a place to

work and live follows the organisation failing to find a suitable

arrangement locally and issuing a national tender.

The integrated marketing contract, including a PR and media relations

component, is worth £350,000.

Steve Greenhalgh, MD of Cambridge-based agency Profile Communications,

said: 'It is difficult to talk up the region as we are being asked to

do, when the organisation that is supposed to be taking a lead has

chosen to take its budget up to Newcastle.'

Vivienne Oxley, EEDA communications manager, defended the decision,

saying: 'We wanted an integrated marketing agency that could advise on

the full marketing mix, including PR.

'The contract went out to tender regionally first, but we were not

convinced the four local agencies we saw had the inward investment

marketing experience or exciting enough creative concepts,' she added.

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