The East of England Development Agency has upset local PR firms by
awarding part of an integrated marketing contract to promote the region
to Newcastle-based Bradley O'Mahoney.
The award of the contract to promote the East of England as a place to
work and live follows the organisation failing to find a suitable
arrangement locally and issuing a national tender.
The integrated marketing contract, including a PR and media relations
component, is worth £350,000.
Steve Greenhalgh, MD of Cambridge-based agency Profile Communications,
said: 'It is difficult to talk up the region as we are being asked to
do, when the organisation that is supposed to be taking a lead has
chosen to take its budget up to Newcastle.'
Vivienne Oxley, EEDA communications manager, defended the decision,
saying: 'We wanted an integrated marketing agency that could advise on
the full marketing mix, including PR.
'The contract went out to tender regionally first, but we were not
convinced the four local agencies we saw had the inward investment
marketing experience or exciting enough creative concepts,' she added.