Harvey wins deal to promote 1,500 June cycle events

The organisers of National Bike Week have hired independent PR

consultant Nick Harvey to promote 1,500 cycling events in June this

year.



Harvey, who has handled the work for the previous three years, will

co-ordinate a media relations and direct marketing campaign to issue the

'Come Cycling' call to the UK's 20 million bike owners.



'We are putting out quite a serious message this year to encourage

people who own bikes for leisure to use them for utility journeys to the

shops, school and gym as well. We want to reach out to existing cycle

users saying you should use your bike more,' Harvey said.



The week of events is being organised by the Bike Week Liaison Group

which comprises 11 different cycling organisations and is backed by

Government. It is now in its 30th year.



The event is planned for the second half of June.



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