Hackney calls in PwC to help find schools PR chief

The body called in by the Government to replace the London Borough

of Hackney's failing education authority is to launch a hunt for a PR

chief.



The role is seen as crucial as the as-yet-unnamed body attempts to

revive standards and reverse its image as what former chief inspector of

schools Chris Woodhead dubbed 'the worst education authority in

England'.



PricewaterhouseCoopers has been called in to help set up the body and is

co-ordinating the search for a PR chief.



Also involved in the body's creation is consultant Mark Grimley. He

said: 'This post will not be just about press releases.



'This involves a lot of media and marketing work to alter perceptions.

We will be an independent company, not a public sector body,' he

added.



He said he hoped the post would be filled within three months, around

the same time as it launches its new brand identity.



PwC representatives are understood to be in talks with senior local

government experts in the London area to help the recruitment process.



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