Mobile phone giant One2One has completed the overhaul of its
The company has reduced its five-strong roster to just one for the first
time, recruiting Weber Shandwick to support all corporate, marketing,
community liaison and issues management activities.
Corporate shop Golin/Harris International's London arm and consumer
agency Band & Brown, along with other regional agencies, previously
supported One2One's PR efforts.
WS was appointed after a five-way pitch. Band & Brown, whose Larkspur
subsidiary handled One2One from its 1993 launch, declined to pitch.
One2One UK corporate comms director Neil Lovell said WS would assist in
promoting proposed 3G services and its rebranding as T-Mobile later in
One2One is the UK network of T-Mobile International, which claims 66
million customers globally.
The WS team is overseen by Sally Ward, MD of the UK consumer
She said the team would involve staff from its corporate and consumer
divisions, strategic media unit and regional network.
Lovell joined One2One last year (PRWeek, 5 October 2001) from Barkers
Advertising, where he was a regional director.
At One2One he oversees a 20-strong corporate communications department
covering all aspects of communications, including corporate PR, employee
communications, community liaison and knowledge management.
He replaced Anna Cloke, who joined rival Vodafone earlier last year.