Top 20 UK PR firm Cohn & Wolfe has reshuffled its top UK management
line-up as part of a plan to boost its international reach and
Former London MD Martin Ellis has been promoted to a global role after
three years heading the UK office.
He takes on the newly created post of executive vice-president and MD -
international, and will report directly to Cohn & Wolfe's global
president and CEO Steve Aiello.
Ellis hands over the running of the London office to his former deputy,
Shore, who joined the agency in 1997 as director of the corporate
division, will also report to Aiello, who is based in New York.
His immediate priorities in the role include a review of the agency's
London operations and structure.
The appointments follow the departure of James Thellusson last November
(PRWeek, 2 November 2001).
Thellusson held the now-defunct role of European MD and quit to pursue
other opportunities within Cohn & Wolfe parent group WPP.
But Ellis was keen to stress his promotion and the creation of the
international role was not intended as a replacement for Thellusson.
'My role is not replacing James in part or in full,' he said. 'It became
apparent that we needed to look at the network from a holistic,
international perspective and not just from a regional perspective,' he
Ellis, who continues to be based in London, is hoping to expand Cohn &
Wolfe's international offerings, both in terms of practice capabilities
and geographical presence.
He said the Asia Pacific region - in particular China - and the Middle
East were areas the agency was focusing on for expansion.
In terms of practice area expertise, Ellis said Cohn & Wolfe was looking
to improve their healthcare capability on an international basis.
'A number of our smaller offices don't have the strength in healthcare
that our offices in London, Milan and New York have, so there's an
opportunity to look at increasing expertise in certain markets,' he
Cohn & Wolfe has seven offices in Europe and six across North
Despite the agency's plans for international expansion, Cohn & Wolfe
closed a number of offices last year as part of a restructure.