Spreckly Partners has landed the Pritt Stick PR account and will be
promoting the glues as 'space-proof'.
The agency this week added stationery products to work it does for
parent company Henkel's DIY division.
Its first campaign will aim to capitalise on the brand's recent trip
into space with a crew of Russian astronauts.
Henkel marketing manager Lyndsay Boothman said: 'To highlight the
improved quality we put some products up in the international space
station last year.
'We were awarded a space-proof quality award and are running a space
theme this year as a result.
'The agency will be working on the Pritt brand, raising awareness of the
improved quality. They will be working in the retail and education
channels but also doing work in the commercial (offices) channel,'
The account will be run by MD Mike Spreckley, who will report to