Spreckly Partners hired to promote Pritt Stick brands

Spreckly Partners has landed the Pritt Stick PR account and will be

promoting the glues as 'space-proof'.



The agency this week added stationery products to work it does for

parent company Henkel's DIY division.



Its first campaign will aim to capitalise on the brand's recent trip

into space with a crew of Russian astronauts.



Henkel marketing manager Lyndsay Boothman said: 'To highlight the

improved quality we put some products up in the international space

station last year.



'We were awarded a space-proof quality award and are running a space

theme this year as a result.



'The agency will be working on the Pritt brand, raising awareness of the

improved quality. They will be working in the retail and education

channels but also doing work in the commercial (offices) channel,'

Boothman said.



The account will be run by MD Mike Spreckley, who will report to

Boothman.



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