Professional services giant KPMG has handed its UK PR business to
Bell Pottinger (BP), leaving its link with corporate and financial
agency Weber Shandwick Square Mile in doubt.
BP is tasked with providing strategic communications support for the UK
and Europe to KPMG's in-house team, led by head of corporate comms Gavin
The appointment fits into Houlgate's model of an enhanced in-house team
with just one agency.
However Houlgate is reticent as to how WSSM fits into this new
structure: 'The model is for one agency. If there are other agencies
around you will have to evaluate accordingly.'
The WSSM account, led by associate director Roddy Watt, was previously
held by Golin Harris Ludgate, until its financial division was merged
last year with that of Weber Shandwick.
BP's team is headed by lead consultant David Kenning and includes former
KPMG tax partner Anthony Fisher, Paul Bell, David McDonough, Mike
Herbert and Tim Rycroft, all of whom are senior consultants.
The appointment of BP does not affect the relationship between KPMG's
public affairs team and its retained agency LLM Communications.