Bite wins pitch to handle Inmarsat corporate brief

Global satellite communications company Inmarsat has hired Bite

Communications after a pitch involving two-year incumbent Biss Lancaster

Euro RSCG and three other agencies.

Bite will handle corporate and trade PR as the operator seeks to extend

its satellite business beyond specialist areas and into the mainstream.

It is described as 'a significant six-figure account.'

Agency CEO Clive Armitage said: 'The challenge is to get them more into

the telecoms and technology press. We need to make their technology

relevant to a wider audience. They are well-known in satcoms but their

solutions should be on the agenda of any IT or telecoms manager.'

'It is a question of taking satcoms out of a niche. They have so many

case studies of people using their systems in the desert but we need to

say it is relevant to any IT manager,' he added.

Sheryl Seitz, Bite MD, said the agency would run media relations,

sponsorship of the world rally championship, PR and speaker work for

senior Inmarsat personnel as well as launching new products.

'We will focus on demonstrating the solutions the company can offer,

making sure the senior personnel are available for comment,' she


The account will be run by account director Paul Mackender, reporting to

Inmarsat international PR manager Dominic Cook.

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