Global satellite communications company Inmarsat has hired Bite
Communications after a pitch involving two-year incumbent Biss Lancaster
Euro RSCG and three other agencies.
Bite will handle corporate and trade PR as the operator seeks to extend
its satellite business beyond specialist areas and into the mainstream.
It is described as 'a significant six-figure account.'
Agency CEO Clive Armitage said: 'The challenge is to get them more into
the telecoms and technology press. We need to make their technology
relevant to a wider audience. They are well-known in satcoms but their
solutions should be on the agenda of any IT or telecoms manager.'
'It is a question of taking satcoms out of a niche. They have so many
case studies of people using their systems in the desert but we need to
say it is relevant to any IT manager,' he added.
Sheryl Seitz, Bite MD, said the agency would run media relations,
sponsorship of the world rally championship, PR and speaker work for
senior Inmarsat personnel as well as launching new products.
'We will focus on demonstrating the solutions the company can offer,
making sure the senior personnel are available for comment,' she
The account will be run by account director Paul Mackender, reporting to
Inmarsat international PR manager Dominic Cook.