Biss Lancaster Euro RSCG is to hand greater responsibility to its
practice group heads following the resignation this week of MD Isabel
Greenwood after ten years.
Client-facing directors being given control of their businesses are
Belinda Taylor in the corporate practice; Michelle Waldron and Sarah
Muirhead in consumer and Manchester-based Brian Beech at regional
business Leedex Euro RSCG.
They will all report to Graham Lancaster, the PRCA chairman and Biss
Lancaster founder who was already the agency's chairman and now becomes
He said: 'We are devolving greater profit and income targeting
responsibility to the directors of those groups, while as CEO I have a
co-ordinating role. This will help us address a difficult market
Greenwood, who leaves later this month, is to set up her own
consultancy. She said this week she hoped the change would allow her to
spend more time with her family.
Her client responsibilities, which included pet nutrition brand Hills,
IT firm Cosine and Japanese office equipment company Oki, will be shared
between the remaining members of the board.