Computer Associates (CA), the world's fourth largest software firm,
is holding a beauty parade for its entire UK corporate and B2B PR
CA this week confirmed it has sent out RFPs to a number of agencies and
is in the early stages of the pitch process for its corporate, product
and B2B work.
Incumbent UK agency Harvard PR is one of the agencies on the pitch
A CA spokeswoman said: 'The review is across the board of the UK
business. We have worked with our current agency for a couple of years
and felt it was time for a review.'
CA, led by chairman Charles Wang, confirmed retained agencies in
Scotland and Ireland would not be affected by the review.
Edinburgh-based agency The Communications Business will continue to
handle CA's PR across Scotland.
Likewise, Text 100 remains CA's corporate and product PR agency in
Ireland following its appointment more than two years ago (PRWeek, 4
It is believed CA is still to compile a pitch shortlist, but the firm
remained tight-lipped as to when the pitch would take place.
'The RFP has gone out and we have had some proposals back - we are in
the process of reviewing and will take it from there,' said the CA
Harvard, which is part of the Chime Online group, reports to CA UK
public relations manager Lisa Baxter.