Deft wins Guinness World Records contract

Guinness World Records has handed a brief to back the TV and video launch of its annual book to Deft Productions after a pitch.

Guinness World Records: video drive
Guinness World Records: video drive

The win follows Deft’s work on the Guinness World Records 2013 Gaming Edition, which the agency won in January.

The agency will produce and distribute B Roll related to the main book for broadcasters around the world, as well as a feature for online media.
Deft founder, TV journalist and producer Sophie Davidson will report to Guinness World Records PR director Jamie Strang.

TNR, which is the last agency to work with the client, did not repitch.

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