Women's lifestyle website handbag.com is to repitch its PR support
in an effort to make inroads into the consumer arena.
The website, a joint venture between chemist Boots and Hollinger
Digital, is to part company with incumbent Mahseer PR and is seeking to
replace the tech PR firm with a consumer shop.
Mahseer account director Sophie Naylor said the split was 'wholly
amicable', and added that the agency had assisted its client in creating
a four-agency pitchlist.
The decision to move towards consumer support was necessary due to the
growth of the business, Naylor said: 'We've been working with handbag
for two years and in that time they've become a market -leading women's
site. Now they need to become more consumer-oriented in terms of
Naylor said a decision was expected early next week for an appointment
by early February.