Harvard PR secures Vodafone B2B account

Mobile phone operator Vodafone has concluded its lengthy B2B PR

review, picking Harvard PR for the six-figure business.



Harvard won the brief - which is believed to be worth £250,000 in

fees - after a two-month long, four-stage pitch, managed by Agency

Insight.



Incumbent consultancy Brodeur Worldwide took part in the final three-way

pitch.



Harvard starts work on 1 February with a remit to oversee Vodafone's UK

business and technology PR, running both media and industry analyst

relations programmes. The account is led by Harvard director Simon

Jones.



'We are specifically focusing on Vodafone's UK SME and corporate

customers and we'll be targeting business, whether they're five people

strong or FTSE 100 firms,' said Jones.



'The main challenge of the brief over the course of the next 12 months

is to communicate the actual deliverables that Vodafone's new technology

will bring to UK users - it's an educational job, getting across the

tangible benefits' he added.



Jones reports to Vodafone head of UK corporate comms Anna Cloke, who

joined the firm from One2One last August (PRWeek, 17 August 2001).



Harvard will work closely with Vodafone's in-house team and retained

consumer agency, Borkowski PR.



Newbury-based Vodafone has more than 12.8 million customers.



- Harvard Health this week picked up a six-figure brief from Johnson &

Johnson MSD to handle PR for its diarrhoea treatment Imodium.



Harvard has been tasked with positioning diarrhoea as 'an everyday

ordinary condition' that happens to everyone. Harvard Health director

Paul Jarman leads the brief, reporting to Imodium product manager Jacqui

Croke.



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