Drinks giant Bass Brewers has switched consumer PR agencies
following a review of PR activity across its brands.
Golin/Harris International picked up the consumer brands business -
which includes drinks such as Reef and Carling - after a non-competitive
The agency adds Bass's consumer work to its existing remit for the
group, handling sports and sponsorship PR.
Incumbent Shilland Communications lost out in the review after more than
two years overseeing the consumer brief.
Bass head of PR and sponsorship Stuart Cain said: 'It makes sense for
the same agency to handle all elements of our consumer-facing PR so that
we can make sure there's no mixed messages or lost opportunities.'
Golin/Harris director Abigail Edmond leads a five-strong team on the
Bass retained Golin/Harris and Countrywide Porter Novelli for consumer
and trade PR more than two years ago, but handed the briefs to Shilland
after a comms review (PRWeek, 22 October 1999).