Mental Comms to snub junior staff in 'experience' drive

Former Mantra consumer head Edward Waldron-Davies and GBC account

handler Tim Donnelly Smith this week set up Mental Communications - a PR

agency that aims to 'provide clients with service from senior staff at

all times'.



The pair, who claim they are close to signing up their first clients,

are vowing that any growth they experience will not lead to accounts

being serviced by junior staff.



Waldron-Davies said: 'We believe clients should be able to exploit

senior peoples' experience.



'We will take on juniors but we will commit as much time as possible to

our clients and grow from the top not the bottom,' he added.



The new agency also hopes to provide value by exploiting

non-conventional PR opportunities and taking what Waldron-Davies

described as a 'cerebral' approach, as suggested by its name.



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