Snack-food Twiglets has appointed consumer agency Shine
Communications following a three-way pitch.
The brand's parent Jacobs has long used Manning Selvage & Lee for its
snack portfolio and for a corporate PR function.
But the company has now split its PR supplier base into a brand agency -
Shine - and Fuel for the remaining parts of the account.
The move follows the appointment of a new marketing team for the brand
last year, led by marketing manager Hamish Reid and Twiglets brand
manager Esther Leong.
Reid said the appointment had been made following a decision that PR was
to be an integral part of future campaigns for the brand.
'We are reviewing the marketing strategy for the brand and have decided
they will be an integral part of the marketing across the whole range
original, tangy and curry twiglets,' she said.
The Shine account will be run by account director Erica Hendrick.