The Government's bid vehicle for Railtrack has enlisted the support
of City PR firm Financial Dynamics to build relationships with the media
The non-profit company limited by guarantee - known as CLG - which has
been set up and is sponsored by the Strategic Rail Authority, hired FD a
week after naming Victoria Pender as its inaugural director of
Pender oversees the role alongside her existing job as director of
corporate affairs for Tube Lines, which is one of the private consortia
bidding to take over the infrastructure of London Underground.
FD won the brief after a competitive pitch, believed to have been
against at least three agencies.
The firm is tasked with overseeing a broad-ranging remit, handling CLG's
corporate communications, media strategy and financial PR.
Pender said CLG is in the early stages of preparing its bid for
Railtrack and the PR remit will evolve as the bid progresses.
'We are looking for support on the external side in terms of media
handling,' said Pender.
'At the moment we are just talking to people, but when we are clearer
about the bid process and what it is we're going to be offering, there's
a job in terms of talking to the industry and stakeholders to ensure
they understand what it is we have to offer.'
She added: 'As a private company, we would be reinvesting any
operational revenues we make back into the network to meet the needs of
the people who use it. We want FD to look at ways to communicate
FD director Andrew Lorenz, the former Sunday Times business editor,
heads a team of three on the brief, reporting directly to Pender.
CLG last week announced the appointment of outgoing Tube Lines CEO Iain
Coucher as its first MD. Coucher will continue in both roles until the
end of next month when a successor will take over at Tube Lines. In the
interim, Pender will continue in both her roles.
At CLG, Coucher will work alongside Ford UK boss Ian McAlester, who
chairs the bid team, to prepare an offer for Railtrack.
CLG is so far bidding against only one definite competitor - the
German-led consortium Swiftrail.